Pete Snyder for Governor Releases New TV Ad in Response to Northam’s Recent Schools “Suggestion”

Conservative outsider stands with parents, teachers and students demanding schools open for five days a week, every week with teachers in every classroom

Charlottesville, VA – Conservative outsider and Republican candidate for governor of Virginia Pete Snyder released his latest campaign ad this morning in response to Ralph Northam’s recent inadequate “suggestion” on opening schools. The campaign ad will air statewide and is the campaign’s second six-figure statewide buy.

Watch the new ad HERE.

Snyder said, “Unlike Ralph Northam’s weak ‘suggestion,’ my plan for our schools is simple: five days a week, every week with a teacher in the classroom, immediately. Our #OpenOurSchools movement is growing in every single community across the Commonwealth, so to all the parents, students and teachers out there who desperately want to get back to school — help and reinforcements are on the way.”

Recently, Pete slammed special interest groups and Democrats for refusing to call for the opening our schools, despite the fact that the CDC recently reported “scant” spread of coronavirus in schools. Data, science, and the CDC agree that it’s safe for students and teachers to return to school for in-class instruction.

Pete has made opening Virginia’s schools the core of his campaign for governor. All across the Commonwealth, there has been a failure of government to lead and the Northam administration is causing irreparable harm to our children by keeping our school doors closed. Virginians on both sides of the aisle are outraged with the malpractice, lack of communication, and the neglect of science.

Pete is working with grassroots, bipartisan Open Our Schools groups to support local recall campaigns against the school board members who are ignoring the science and standing with the special interests.


“It’s been nearly a year since our children were taken out of their schools.

A year of learning lost…even though data and the CDC say it’s safe to get children back in the classroom.

And what is Ralph Northam offering? A suggestion.

Northam suggests that schools consider opening two days a week.

I’m Pete Snyder and my plan is simple: open our schools NOW.

Five days a week. 

Every week.

With a teacher in every classroom.

No more weak leadership from a weak governor.”


Pete Snyder announced his candidacy for Governor of the Commonwealth of Virginia in January 2021. Pete is a small business champion and conservative outsider committed to exposing the systemic incompetence in Richmond and disrupting the status quo. Pete is a small business owner, an innovator, and a problem solver.  A true pioneer, Pete started his first company, New Media Strategies, the first social media marketing company in the country, when he was 26 years old. Over the years, as an angel capital investor and CEO of Disruptor Capital, Pete has helped found and grow many small businesses in Virginia and across the country.

When those in charge in Richmond failed to lead us during this pandemic, Pete and his wife Burson stepped up.  Together and with the help of friends and neighbors the Snyders created the Virginia 30 Day Fund, a zero-overhead, non-profit organization that has helped save more than 1,000 small businesses across Virginia and more than 2,500 small businesses across America. Their 30 Day Fund efforts have raised more than $40 million to date, and every single dime of that goes to help keep hard working heroes afloat and their small business dreams alive.  This is the very kind of  new leadership, new energy and innovative thinking Pete will bring to Richmond to restore common sense and get Virginia leading again.

Pete, who has been a World Championship level certified BBQ judge (which the Washington Post’s Politifact rated as “100% True”), is the proud owner of Pete’s Pig Rig, the most infamous BBQ smoker in the Commonwealth. Pete, his wife Burson, his six-year-old daughter Bee, and their puppies Willie and Waylon live in Charlottesville, Virginia.